Thursday, October 14, 2010

This Is a 100% Electric-Powered Podcast and We Don't Lie About It

Who cares whether the gas-engine powers the wheels or the electric motors if you get 127 miles per gallon. The controversy about the Volt powertrain has put Chevrolet in the hot seat this week, but it probably won't hurt GM's stock price next month. Still, it's nice to inject some truthiness into your marketing.

Will GM's bad marketing doom the Volt?
Best Buy is betting on electric vehicles and planning to install charging stations at some of its stores. Probably a good way to kill some time in the store while getting some juice in the batteries. But remember the eitiquette rules of the charger that All Cars Electric has composed for would-be electric car owners.

More corn is coming to your gas tank. The EPA is getting ready to allow more E15 fuel (up from 10% ethanol to 15%) to reach consumers.

It used to be that the design or style of vehicle you bought was determined by what you did with the vehicle. The increase in alternative fuel powerplants means drivers need to know how they drive to determine the right engine, writers Joe White.

Ford has worked with Ideo to come up with design principles around dashboard and interfaces to ensure drivers keep their eyes on the road and hands on the wheel.

Need an electronic babysitter to stop from texting in the car? A new app will pay you to keep your hands off the smartphone while you drive.

I care about the color of my car and silver is the right color. I'm not alone. According to PPG, 31% of new cars in the U.S. and Canada are silver or some shade of grey or charcoal.



1 comment:

  1. Silver is only right on a Mercedes. Or perhaps a Maxima.

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