The
surge in auto sales during May was great news for car makers, but is also causing them -- and their suppliers -- to
ramp up their hiring. After shrinking dramatically during the market downturn, many companies are now working at maximum capacity and are being forced to expand their work forces.
GM is turning to two types of incentives to kickstart sales. First, they are offering 2 years or 24 months of
free oil changes and maintenance on most models. Also, the
Volt is getting several thousand dollars of incentives.
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| Marketing works! |
Toyota introduced a redesigned version of its
popular and boring Corolla that we think is better, but still far from awesome.
Finally, the
crowd-sourcing marketing efforts by Dodge and Hyundai apparently worked.
