Chris Woodyard from USA TODAY writes that Toyota lately has suffered through a run of bad press, much of it involving a consumer hot-button: vehicle safety.
The company that once could do no wrong has stumbled badly though a series of embarrassments of disclosures, allegations and recalls. Experts now are debating how deeply these will eat into the consumer trust that is Toyota's most potent asset — and what it must do to recover.
I'll take a stab at answering that: Build some compelling products. After the Prius, which is as much an image statement as a vehicle, the snooze factor is pretty high in Toyota's lineup.
And they have among the worst television ads of any car company. Really, really cheesy. They don't help assuage the ugliness of the recent recalls.
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