Bentley, Rolls-Royce and Lamborghini Go on Sale in the Newspaper

From the Seattle Times

It feels almost dirty to be seeing prices and huge discounts for Rolls-Royce, Bentley and Lamborghini models, and also in a print newspaper ad?

At first I thought this tactic was ridiculous, but then I thought about the average consumer of print newspapers -- older and wealthier -- and this makes sense.