Thursday, July 18, 2013

This Automotive Podcast Is Very Loyal to The Prevailing Brand

We're talking about brand loyalty this episode:

Ford is pulling in all kinds of new drivers in California, displacing brands like Honda and Toyota, after their decades of dominance.


Ford is far away from these days.
Also, owners are getting more loyal to auto brands.

Toyota may still be the largest auto maker in the world, but Ford is the best brand in the U.S. -- not just among cars, but among all brands.

Finally, Mini missed with its Clubvan (which we didn't know existed) and it's pulling it from the U.S. market after selling just 50.

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