Friday, February 24, 2012

An Aggressively Optimistic Automotive Podcast With a Gun Rack in the Back

The auto industry is feeling good, with sales rebounding and profits -- particularly at GM and Chrysler -- coming back. But the car makers are being a little more aggressive with their forecasts and pushing expected sales well beyond what independent analysts are expecting.


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Still, owners have been holding on to their vehicles for a much longer time, up to an average of 70 months, so there is pent-up demand that might help increase sales in 2012.

Charged up about Guns N Volts
GM's profits might get a boost from the folks at GE Healthcare, who are mandating that all company cars are going to be Volt's going forward. The General Electric unit expects significant cost savings by making the plug-in-hybrids mandatory. And the fact that GE makes electric-car charging stations will help lower costs.
Many drivers are looking for ways to plug-in their smartphones into their cars and a new product called Dash from Devium offers a slick implementation.

That is just example of the potential distractions that drivers face, but auto makers and regulators are coming to grips with the fact that consumer tech in vehicles isn't going away.

Technologically advanced ads also help sell vehicles and Mercedes-Benz is letting drivers use their own key fobs to interact with new ads.

Finally, Newt Gingrich is on the warpath against the Volt, but his claim that it can't accommodate a gun rack was quickly proven wrong.







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