Ford announced both a $100 price drop for Ford SYNC along with expanded availability by offering it as an option on base trim levels for the first time.
The voice-activated infotainment systems will now cost $295 (down from $395, where optional), starting with its 2012 Edge and Explorer models. SYNC will also become standard on SEL variants for the first time -- before, it was previously reserved for Limited and Sport trim levels.
Ford plans to roll out the system across its entire lineup over the next three years, including the 2013 Ford Taurus, Focus, Escape and Flex.
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