Rebounding Auto Dealers Get Fancy for Car Shoppers

A dealer shows off. From Seattle Times

Auto makers are finally stable after the Detroit brand brush with death and the recent rebound in car and truck sales, and most dealers can afford to spend a little money to spruce up the showroom. So they're adding leather chairs, rich oak walls, theatrical lighting — even hair salons.


Is a fancier dealer going to ultimately improve the shopping experience or is it more about price, salepeople and negotiation -- and the actual vehicles they sell?