Saturday, December 18, 2010

Hyundai's iPad Owners Manual One More Step Towards Luxury Brand?

David and I recently talked about Hyundai possibly creating a luxury brand under the name Genesis. Whether or not they actually create a separate brand, they are making themselves competitive in the luxury segment. Evidence of this is clear with the Hyundai Equus' new owners manual, a fully interactive app preloaded on a 16gb Apple iPad that comes with the car. The video (which I found while scrolling through engadget.com) is fairly impressive.



Not just text and corny diagrams in ebook format, but an actual app that looks pretty slick.


Im just wondering if Hyundai could at least release a Tucson owners manual even if they dont provide me with the tablet computer to read it on.

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