Hyundai's new Elantra may eat the Corolla's lunch. |
The revamped Hyundai Elantra that got a very good review from Autoblog this week makes the current Toyota Corolla look stodgy and plain. Add to the fact that it will probably be a better value than the Corolla and at this point the Korean brand has a better reliability reputation than Toyota, means things aren't going to improve very soon.
Of course, Toyota is still profitable and has new leadership that appears determined to reverse the current slide. But it takes years to refresh a model lineup and its possible the designs coming from Toyota in the near future may reflect the hubris and lack of inspiration seen recently.
While I think a GM-style debacle is unlikely, it may be a slow slide to a less-significant position in the market for Toyota.
What do you think?
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