Saturday, September 18, 2010

Where You Live Determines What Car Features You Buy

Ford released sales data this week that highlights trends in the options car buyers select based on the area of the U.S.

The headline, and the most interesting tidbit: My neighbors in the Seattle area prefer cars with moonroofs and cooled seats.

I think there are two reasons for that:

Because it is generally cool here, I find that I rarely use the air conditioning but always open the roof if it isn't raining. And while it does rain often here, its rarely a steady rain.

Also, the tech boom has been good to this area and there are hundreds of thousands of people in the industry, most of whom are inclined to be techies in the rest of their lives. It makes sense then that they would prefer features like Ford's Sync.

What do you think? Do your local friends all have the same features in their cars?

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