Wednesday, June 9, 2010

Chrysler to Revive Marketing Push as New Models Launch

It's nice to see Chrysler getting back in the game after spending the last year whacking its product line and figuring out how to make money building and selling cars. WSJ's Jeff Bennett outlines the company's plans.

Still, the Jeep Grand Cherokee isn't enough product to revive the company by itself. And it sounds like there are only a few new or refreshed models coming in the next year. That might not be enough to make Chrysler relevant again with car buyers.

What do you think? Can Chrysler rebuild itself quickly enough to stay in the game?

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