The new generation of Ford buyers?

You always have to be a little skeptical when the company itself tells you something but Ford is claiming that buyers of their ecoboost engine tend to be 10 years younger than those that buy the base models of similar vehicle.

DEARBORN, Mich., Nov. 13, 2009 – EcoBoost™ engine technology is driving younger, more affluent customers to Ford showrooms. And many of these buyers are hot to trade in their competitive-make vehicles to get their hands on one equipped with the fuel-efficient direct-injection turbocharged EcoBoost engine.


"EcoBoost technology is helping bring in a new customer to Ford dealer showrooms," said Amy Marentic, Ford group marketing manager. "This customer is younger, more affluent, and more often trades in competitive products."


Living proof is the all-new Ford Taurus SHO, with EcoBoost as standard. The average SHO buyer is 54 years old – 10-plus years younger than the base-model Taurus customer – and second youngest in its segment. The median household income of the SHO buyer is $20,000 more than the base Taurus customer. And as for conquests, nearly 55 percent of buyers are trading in Toyota Avalons, Nissan Altimas and Chevy Monte Carlos, among other competitive products, to drive away in a Taurus SHO. That's the second-highest conquest rate in the segment.

Between this claim and the Ford Sync, made for the young suburbanite and their neat smartphone, Ford has a winning combo to be the leading detroit auto maker.

Don't forget, as AutoblogGreen points out, ecoboost is coming to the F-150 soon.  That could mean future generations of important high profit truck buyers in the future too.


[Source Autobloggreen.com]